Richard Feynman famously said that marketing was an inherently immoral job, because it consisted of selling something as being better than the marketer knows it to be. I tried that argument on our VP of Marketing, back in the day, and she said that “MarCom” – Marketing Communications – was OK. Well, that still leaves the rest of marketing on the hook.
As we discussed in my piece on butter packaging, marketing claims often do amount to lies – excuse me – “deliberate excursions from the truth.”