In an earlier post, I was talking about the economics of entertainment media. As a way of starting that discussion, I introduced a very basic model which I called the Food Truck game. Several food trucks park along a single street, and each customer patronizes the nearest food truck. It’s a neat little problem, similar to the cake-cutting problem, but it’s not a very realistic model of entertainment media.
So I thought about it some more, and came up with some possible adjustments. With these adjustments, I hope to tease out some real implications. The question I want to answer is, what is it like to have fringe tastes in entertainment media, vs having mainstream tastes? How many businesses will cater to your preferences? What prices will they charge you?
This also plays into a larger discussion I’ve been having, about the differences between capitalist systems, utilitarian systems, and fair systems. Here I will show that each system leads to a different solution to the food truck game.