Raw Meat, Cabbage, Moldy Bread, and other things that have inspired Japanese fashion label CUNE.
Don’t call it fashion. At least that’s what Hironori Yasuda will tell you if you ask him about his label CUNE, which he started in 1994. If anything, they’re “barely clothes,” he says.
Yasuda isn’t swayed by trends. He makes what he wants, and each season he picks a seemingly arbitrary theme, one that typically has no place in the world of fashion, and designs his entire collection around it. He doesn’t think about who would wear his clothes, or how they would wear them. In fact, he even says “you don’t have to buy them.” But with two stores in Tokyo, one in Fukuoka and a thriving online shop, people seem to like his bizarre creations.
You really need to click over and see all the stuff, it’s amazing. I love the red cabbage dress, and I’d buy it in a heartbeat. Same with the meat jacket pictured above.
It’s all at Spoon & Tamago.