Don’t Call It Fashion.


CUNE-2016-SS-Meat-in-the-sky-1

Raw Meat, Cabbage, Moldy Bread, and other things that have inspired Japanese fashion label CUNE.

Don’t call it fashion. At least that’s what Hironori Yasuda will tell you if you ask him about his label CUNE, which he started in 1994. If anything, they’re “barely clothes,” he says.

Yasuda isn’t swayed by trends. He makes what he wants, and each season he picks a seemingly arbitrary theme, one that typically has no place in the world of fashion, and designs his entire collection around it. He doesn’t think about who would wear his clothes, or how they would wear them. In fact, he even says “you don’t have to buy them.” But with two stores in Tokyo, one in Fukuoka and a thriving online shop, people seem to like his bizarre creations.

You really need to click over and see all the stuff, it’s amazing. I love the red cabbage dress, and I’d buy it in a heartbeat. Same with the meat jacket pictured above.

It’s all at Spoon & Tamago.

Comments

  1. rq says

    For me, the nira tote bag; the eye dress (beside the intestine-ribbon one-piece); the red cabbage dress (colour-wise, the cut isn’t one that suits me, but I’d wear it for the cabbage); and pretty much the meat items (though again the raw chicken breast dress might be too pale for me). :D
    And the cabbage ring! The cabbage ring.
    I’m a bit torn by the moldy bread sweater, because I like the idea, but since the first time I got pregnant, mould on bread has an especially gag-inducing effect on me, to the point where even mild or fake visual cues can trigger a fairly strong puke response. As just happened (and yes, it’s just the gagging part, and yes, I laugh at myself, me, the person who did a bachelor’s thesis on forensic entomology complete with decomposing pigs project…). :D

  2. Holms says

    He makes what he wants, and each season he picks a seemingly arbitrary theme, one that typically has no place in the world of fashion, and designs his entire collection around it.

    That’s… pretty much what fashion is.

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