I generally ignore twitter. But sometimes, something happens there that just screams, “ignore me some more!”
In a bid to remain relevant in the “quip dissemination backbone” market, Twitter is offering a new service that allows you to post something that automatically disappears after a while. Needless to say there will be services that scrape and cache the disappearing entries, so the whole thing will be quite pointless and we can collectively go back to wondering why anyone gives a shit about any of it. Twitter has decided to set up an ignorability gradient, or something much like one.
Except they named it after another popular product: [twit]Do go on, you clever little twitterers:
There is potential for an amusing marketing cultural collision. Clean up in aisle 5!
Back in my day, before we released a product, we did a trademark search, patent search, etc. Just to make sure all of our bases were covered and we didn’t do something like release a new toilet called “Verizon” or anything like that. I guess what we’re seeing here is tech’s great google-swollen ego, “we don’t need to ask, we’ll do what we want and apologize later.” I hope John Oliver provides some pro bono consulting on this topic; the Fleet(r) trademark is under assault.