The “influencers” that are all over Facebook and Instagram and Twitter are pretty much Hollywood special effects. Why not go a step further, and make “influencers” that are totally fake?
WIRED reports: [wir]
It doesn’t get more 2018 than this: In mid-April, a Trump-supporting Instagram influencer named Bermuda hacked the account of fellow influencer Lil Miquela, who has over a million followers. Wait, no, there’s more: Bermuda refused to return the account unless Miquela promised to “tell the world the truth” – the truth being that Miquela is not a human being. And in case you haven’t caught on yet, neither is Bermuda. Both are CGI creations.
Both are transparently fake marketing, too.
“Bermuda” is a bit better than Lara Croft (with the shelf-boob) in Tomb Raider I but not much, really. It looks a lot like DAZ3D’s basic ‘poser’ model circa 2005.
What’s interesting, to me, is that these fake creations are supposedly going to encourage real people to want to be like them – but it’s a transparent combination of stupid and bogus. I suppose there are a few people out there who are going to look at someone’s instagram feed and want to run out and spend money to buy whatever it is they’re wearing, but it seems to me like a bad strategy for marketers to emphasize the falsity of their marketing.
A 3D rendering photoshopped awkwardly into a background; she doesn’t even have a shadow.
What else is interesting is that the marketing drones behind this charade are trying to drive eyeballs with fake drama. It would seem to me that this is probably not the time to be emphasizing falsity and pointless drama, but maybe I’m just a curmudgeon.
I welcome anything that reveals marketing as being the lies and empty propaganda that it is; perhaps culturally we need to make things worse, in order that they may eventually become better. If everyone comes to believe “influencers” are just marketing and fakes, maybe they’ll stop following them.