SBS has revealed its new campaign ‘#FU2RACISM’ ahead of Face Up To Racism week, which runs from February 26 to March 5.
The campaign, created in-house by SBS’ creative team, is designed to promote a week focused around programs on race and prejudice, with the focus being on SBS’ documentary ‘Is Australia Racist?’, presented by Ray Martin.
The campaign was inspired by the research results from one of the largest-ever surveys conducted on racism and prejudice in Australia, commissioned by SBS with Western Sydney University, which found one in five Australians experienced racism over the past 12 months.
The campaign will run on SBS television and across the five major metropolitan cities at train stations, bus stops, shopping centres and digital billboards.
“Through ‘Face Up to Racism’ week, SBS is provoking an important national discussion about racism and prejudice in Australia today, at a time when debate about difference continues to make headlines around the world,” said Amanda McGregor, director of marketing at SBS
SBS is encouraging users to use the hashtag #FU2racism to share stories about their experiences.
This is a great campaign, and I hope it’s successful in getting people to examine their own biases. Via Mumbrella.