Gendered Advertisements: Breast Cancer and Prostate Cancer Awareness Posters

Marketing people have a problem with limited creativity. The moment their target audience are primarily women, they will go for the most pink and over-the-top feminine advertisement design imaginable. Once the audience are men, they will go for macho imagery. Such strongly gendered advertisements with extremely feminine or masculine images are off-putting for some people. Not every person who is anatomically female adores pink. Not every person who is anatomically male likes macho imagery. [Read more…]

Decluttering Your Home

I periodically browse websites about interior design, because I consider beautiful interior an art form, and I am interested in all kinds of art. One of the buzzwords I routinely notice in American websites that discuss interior is “decluttering”—the art of getting rid of superfluous and unnecessary stuff. Decluttering seems to be trendy among Americans right now; Googling for “how to declutter your home” gives you a lot of results for various online guides. There are websites devoted to teaching people how to throw away and organize their stuff. Numerous people have made careers by consulting clients who feel like they need help with decluttering. The basic premise is reasonable—if your home is full with stuff you don’t even use, it creates a mess and makes it harder to find the stuff you do need. However, whenever I spot yet another online article offering tips on how to declutter your living space, I cannot help but wonder how humanity even got to the point where such advice on decluttering is necessary at all. [Read more…]

Why Consumers Should Treat Clothing as Unisex More Often

Clothes are strictly gendered. In stores, some are marketed as only for men while others are marketed as exclusively for women. Clothes that are marketed as “unisex” are a rare sight in shops. Thus many consumers tend to imagine that men’s clothes always differ from women’s clothes. On top of that, there’s also a social stigma against wearing clothes that were designed for the other sex. This is why, when they go shopping, majority of consumers only browse the isles that are marked as intended for their gender, and they don’t even glance at the stuff that can be found at the other side of the store.

The reality is different. A lot of clothes are essentially unisex, because there simply is no real difference between men’s and women’s version, the only thing that varies being tags, placement in a store, and marketing. Sometimes male and female products also do not cost the same, which is how we get gender-based price discrimination aka the pink tax. That’s one more reason why shoppers would benefit from comparing things that can be found in men’s and women’s isle. [Read more…]

Overpriced Snake Oil

While grocery shopping, I always compare prices between similar products and read the labels. Especially the fine print. The smaller the letters, the more carefully I read some text. I expect sellers to lie and try to mislead me. Once you start to examine the ingredient list of every food you contemplate purchasing, you will notice a certain interesting trend, namely, people who make food want to rip you off. And I don’t like getting ripped off.

I assume most people must have noticed that there exist real products and various substitutes. For example, real ice cream is made from milk, various “frozen desserts” are made from vegetable oil. Alternatively, there exists real butter and various butter substitutes. Or you can get real chocolate or fake one that’s made from weird ingredients. Recently, I wrote about how these fake products are sometimes incorrectly labelled in an attempt to mislead the consumer. Today I will instead explain how such fake products can be more expensive that you might imagine. [Read more…]

Always Read the Fine Print

Whenever I go grocery shopping, I always examine the packaging of any food I consider purchasing, and I specifically look for the information that is written in the fine print. I expect sellers to lie and to attempt to cheat me. Personally, I don’t care about counting calories (I am perfectly happy with my weight). Instead, I am looking at the ingredient lists. Once you start to examine the ingredient list of every food you contemplate purchasing, you will notice a certain interesting trend, namely, people who make food want to rip you off. [Read more…]