Gendered Advertisements: Breast Cancer and Prostate Cancer Awareness Posters

Marketing people have a problem with limited creativity. The moment their target audience are primarily women, they will go for the most pink and over-the-top feminine advertisement design imaginable. Once the audience are men, they will go for macho imagery. Such strongly gendered advertisements with extremely feminine or masculine images are off-putting for some people. Not every person who is anatomically female adores pink. Not every person who is anatomically male likes macho imagery. [Read more…]