The line between artist and artisan can be a bit blurry and some people can actually be both. As it is in my opinion this case – there is a great deal of craft involved, as well as creativity.
I must confess though, I find the art and the process a bit creepy. A lot creepy. Despite the fact that my own creative process when I was painting was in some aspects similar – first a sketch of a skeleton, then add muscles, then skin, then clothes.