Gas and electricity bills, and estimates for bricks, paint, toilets, or doors are being turned into canvases—as we speak—by the indie graphic arts scene in Argentina. Through a program called #pimpmyfactura, the underground visual arts scene scene is bailing out three community day cares by transforming their debts into artwork. Top graffiti, paste up, collage and graphic design artists are merging from diverse disciplines towards one common goal: converting those unsettled bills into marketable works of art.
Over 40 artists from Argentina, Spain, Brazil, Uruguay, the Philippines and Colombia answered #pimpmyfactura‘s call and created artworks to be sold for charity for the value of the bill turned canvas.
The #pimpmyfactura project emerged last year in a contest that linked a foundation involved with low income daycares to TBWA, an advertisement agency that came up with a creative and concrete way of generating funds for the foundation. TBWA copywriter Enzo Ciucci is co-creator of #pimpmyfactura, and drew a bird’s skull on a hardware store estimate.
All pieces will be on exhibition at Buenos Aires’ Centro Cultural Rojas from August 4th to the 14th. They will be for sale for the amount of the bill they are painted on, and 100% of profit goes to the debts of these daycare centers through the Publicidar foundation.
You can read and see more at The Creators Project.