Real Men and Real Women…

Walt Unks, Winston-Salem Journal.

Walt Unks, Winston-Salem Journal.

A billboard between Winston-Salem and Greensboro has caught the eye — and the ire — of some who think it is a slam on gender equality. The sign reads, “Real men provide, Real women appreciate it.”

The billboard belongs to Whiteheart Outdoor Advertising, a company operated by Bill Whiteheart. He is a former Republican member of the Forsyth County Board of Commissioners and was known for being socially and fiscally conservative, according to the Winston-Salem Journal.

The billboard was purchased by a company that wishes to remain nameless, Whiteheart said. It went up Friday and will remain for about 30 days.

A Whiteheart billboard costs about $2,000, he said.

Whiteheart said his company’s job is to convey a message, not to take sides on it.


The owner of a Winston-Salem women’s boutique called Kleur has organized a demonstration against the billboard’s message for Sunday at 11 a.m.

“We are NOT protesting that the sign is capable of existing, or the people who put it up, or the ad agency, or the right to put it up. We are protesting patriarchy and sexism, and that this antiquated way of thinking about women exists at all,” the group’s Facebook page said.

The protest takes place at the billboard’s location on I-40 West, headed into Winston -Salem from Kernersville. It is about 85 miles northeast of Charlotte.

Via News Observer and Charlotte Observer.


  1. Siobhan says

    “Imagine Hamish McDonald, a Scotsman, sitting down with his Glasgow Morning Herald and seeing an article about how the “Brighton Sex Maniac Strikes Again”. Hamish is shocked and declares that “No Scotsman would do such a thing.” The next day he sits down to read his Glasgow Morning Herald again; and, this time, finds an article about an Aberdeen man whose brutal actions make the Brighton sex maniac seem almost gentlemanly. This fact shows that Hamish was wrong in his opinion, but is he going to admit this? Not likely. This time he says: “No true Scotsman would do such a thing.””

  2. chigau (ever-elliptical) says

    Real men provide. Real women appreciate it.
    Real. Men provide Real. Women appreciate it.
    Real men provide Real women. Appreciate it.

  3. says

    He doesn’t take a side on what the sign says? I got $2000 for a “whiteheart signs co supports the devil” sign if anyone wants to spend the time on the phone to book the billboard.

  4. says

    The lack of punctuation irritated me, but not as much as the size differential in type.


    I got $2000 for a “whiteheart signs co supports the devil” sign if anyone wants to spend the time on the phone to book the billboard.

    I get the feeling they’d refuse.

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