A billboard between Winston-Salem and Greensboro has caught the eye — and the ire — of some who think it is a slam on gender equality. The sign reads, “Real men provide, Real women appreciate it.”
The billboard belongs to Whiteheart Outdoor Advertising, a company operated by Bill Whiteheart. He is a former Republican member of the Forsyth County Board of Commissioners and was known for being socially and fiscally conservative, according to the Winston-Salem Journal.
The billboard was purchased by a company that wishes to remain nameless, Whiteheart said. It went up Friday and will remain for about 30 days.
A Whiteheart billboard costs about $2,000, he said.
Whiteheart said his company’s job is to convey a message, not to take sides on it.
The owner of a Winston-Salem women’s boutique called Kleur has organized a demonstration against the billboard’s message for Sunday at 11 a.m.
“We are NOT protesting that the sign is capable of existing, or the people who put it up, or the ad agency, or the right to put it up. We are protesting patriarchy and sexism, and that this antiquated way of thinking about women exists at all,” the group’s Facebook page said.
The protest takes place at the billboard’s location on I-40 West, headed into Winston -Salem from Kernersville. It is about 85 miles northeast of Charlotte.