Alternate title: Oh for fuck’s sake, stupid white people, get a clue!
A National College Prospects Hockey League team that has yet to even take the ice for a game is being blasted on social media for the red-skinned Mohawk logo they released back in May.
Additionally on July 26th, the team tweeted “Warriors Hockey beats the drum in Erie!”
One user responded, “You must be joking. Do you need graphic design help? Or an adult in the front office?” Another user said, “Please fire your branding/marketing team.”
Uni-Watch website contributor Paul Lukas shared the logo Wednesday on his Twitter account which started the massive social media response. Lukas wrote in his tweet: “Quite a logo for the Lake Erie Warriors, new team in the National College Prospects Hockey League.”
Many of the large number of responses deemed the logo racist.
Ryan Adams stated on the Lake Erie Warriors Facebook page, “Seriously? This is your logo? Could you make it just a little more racist?”
On deadspin.com, contributor Barry Petchesky also ripped the logo in an the article entitled, “Hey, Come Look At This Hockey Team’s Logo Before They Apologize And Change It.”
The Lake Erie Warriors, a Tier III Junior A hockey team competing in the National College Prospects Hockey League, has not yet responded to ICTMN’s request for comment.
They haven’t responded. Well, there’s a big surprise. :eyeroll: Yes, that’s quite the fucking logo. I had no idea at all that the only warriors on the planet were Indians. As for ‘warriors’, gosh what an inspired choice, it’s almost like you didn’t spend a whole 30 seconds coming up with something. You need to fire your “creative thinkers” because they are out of creativity and not too hot on that thinking business. Apparently, the idiots who came up with this logo are unaware that the Mohawk people were (and are) a part of the Haudenosaunee, a confederation dedicated to peace. Kukúše takuni slolye šni šiča don’t care about that, or the reality of Indian peoples.
UPDATE: It’s the Lake Erie Gulls now. At least it was a quick turnaround, just like Barry Petchesky at Deadspin predicted. It’s good they pulled it down and changed it, but really, whoever came up with this in the first place? You should, at the very least, be deeply ashamed.
Full story at ICTMN.