Stitched with thread produced from discarded fishing nets, Adidas‘ newest shoes are a collaboration with the ocean activist collective and company Parley for the Oceans. The idea for the shoe was hatched last year, but was more of a idealistic prototype than a ready-to-wear option for the masses. Today however, Adidas is releasing fifty pairs of the sneaker, a shoe composed of more than 16 old plastic bottles and 13 grams of gill nets.
This limited number of pairs is due to the difficult task of taking the collected trash and spinning it into fiber suitable for high performance shoes. Plastic bottles are relatively easy to transform into a useable material, but when it comes to the gill nets (which emit the smell of rotting fish) the task is a bit more difficult. Not only is the smell difficult to scrub from the nets, but the nylon is extra tough and requires being ground into a powder before it can be reformed into a material fit for the Adidas sneaker.
To collect these environmentally damaging materials, Parley partners with small countries that have large ties to marine pollution—locations like the Maldives, Grenada, and Jamaica. After partnering, Parley team members help clean up fisheries and other oceanside spots while teaching locals alternatives to using plastic in their businesses. The materials collected by Parley are then distributed not only to Adidas, but also institutions such as Parsons School of Design, which might help change the way new generations of designers think about incorporating these materials into future designs.
An announcement will be made soon on how to win one of the 50 released pairs of the collaborative shoe on Adidas’ Instagram.
Via Colossal Art.
Help to make America Gay Again!
American Apparel is taking a jab at the presumptive Republican presidential nominee with a new clothing line that promises to “make American gay again.”
The Pride 2016 collection includes T-shirts, tanks, and hats printed with the play on words of Donald Trump’s campaign slogan.
Created in partnership with the Human Rights Campaign and The Ally Coalition, the clothing line supports the fight for LGBT equality across the country.
30 percent of sales and 100 percent of sales from American Apparel and the HRC stores, respectively, will go to supporting the Equality Act. The bill would protect sexual orientation and gender identity under federal civil rights law.
The clothing line comes with a social media campaign, #MakeAmericaGayAgain, and videos from supporters—including recording artist and Glee alum Alex Newell (below).
I’m getting the tank top. Via Out.