No more. From now on I’m not buying any nuts that don’t come with enlightenment.
This tiny organism with a funny name might someday bring biofuels great fame. pic.twitter.com/qr5yEV2Q0s
— ExxonMobil (@exxonmobil) October 9, 2017
But It is unlikely to be #Volvox which was featured in the ad.
— Tom Hartman (@Tuatara_9) October 28, 2017
I hope Exxon’s scientists know more more algal taxonomy than their ad team. We’ve seen before that they don’t know the difference between Chlorophyte green algae and cyanobacteria (Exxon loves Volvox). Some of the things they’ve lumped together in that video are more distantly related than humans are to mushrooms.
I see that it’s been nearly three weeks since I posted, maybe the longest gap since I started this. It wasn’t a conscious decision, just a combination of deadlines and life in general.
Back in April, I got an email out of the blue from a ‘Project Manager’ at Research Features, a digital magazine “…born from a passion to break down barriers that exist in the dissemination life cycle from researcher to the mass audience.”
Dear Dr. Herron
I would like to speak with you concerning your work with the Collaborative Research: De Novo Evolution of Multicellularity in a Unicellular Volvocine Alga study.
I’m at a net loss from blogging so far. My net income for two years (here and on the old fierceroller.com site) has been $21.54, while I’ve paid around a hundred bucks for domain name registration and stuff like that. That’s fine; I don’t do it for the money. I have a lot of other reasons for doing this, and there have been lots of benefits both intangible and tangible. The blog was partly responsible for me being invited to write the meeting review for the 2015 Volvox meeting, and I’m working on another manuscript inspired by an exchange that played out on Fierce Roller. Still, the main reason I do this is that I like to.
I use an ad blocker. Two of them, actually. I’m willing to add a website to my whitelist(s) if their ads aren’t obnoxious, but if it’s flashing in my face, popping up new windows, or autoplaying audio, forget it.
So I didn’t know; that’s my only excuse. I had actually never seen the ads on Fierce Roller until a friend messaged me on Twitter [Pg-13 below the fold]: