When I visit my parents, we watch a lot of Food Network. It’s just about the only thing we can all agree on, and it’s also just about the only time I see television commercials. Last time I was up there (in June), this was in heavy rotation:
I believe Nabisco when they say Triscuits don’t contain any genetically modified ingredients. In fact, I know they’re telling the truth. The reason I know that is that Triscuits are made of wheat, and there is no commercially available GMO wheat. You couldn’t buy a GMO wheat cracker if you tried.
I don’t know whether to call this greenwashing or fearmongering. The commercial itself certainly doesn’t seem very ominous, more like cutesy. But why is Nabisco paying for a commercial to tell me something about Triscuit that is also true of all other wheat crackers? I’m sure they would never try to mislead me into thinking that their competitors are using GMO wheat. Right?
I’m getting to the point where I consciously avoid buying food that is labeled GMO free. It’s a useless label even when there is a GMO version, since there’s no evidence that non-GMO food is healthier. Useless at best, absurd at worst: