From hawking sports cars to hamburgers, advertising has always relied on the objectification of women to market products. But starting June 26 SaveArtSpace, an arts organization that transforms advertising spaces into canvases for public art, is reclaiming New York City billboards for the female gaze.
SaveArtSpace: The Future is Female will showcase work by female artists on advertising spaces across the city. The exhibition includes a variety of media and styles, ranging from cartoon sketches to puppet-like sculptures. In one piece, titled Grace Meets Matisse, artist Elise Peterson has photoshopped Grace Jones’s iconic Island Life album cover onto Matisse’s La Danse, distorting the painting’s dimensionality in certain ways but contributing to its overall sense of movement.