Faith Driven Consumers are Christians who choose to live out our faith in every arena of life – including the marketplace. We make daily decisions based on our biblical worldview and see everything we do in the context of stewardship. Our heartbeat is to give honor to God with every choice we make.
Like other groups, Faith Driven Consumers are a minority in the rich tapestry of American diversity. As a rapidly emerging and economically powerful movement with a legitimate voice in the public square, Faith Driven Consumers comprise 17 percent of the population – 41 million Americans – and spend $2 trillion annually.
While many companies routinely target other consumer segments, Faith Driven Consumers have been largely overlooked. However, we’re actively seeking to do business with companies that welcome us and respect our values – and we’re ready, willing and able to switch our loyalties to brands that include us.
As Faith Driven Consumers, we choose to match our wallets to our worldview and support companies whose corporate actions are compatible with biblical faith. This is action every one of us can take, every day. And we can advocate for and grow faith-compatible businesses all over America.
Faith Driven Consumers are creating space in the American marketplace for those who hold to a biblical worldview. If you seek to steward the resources you’ve been entrusted in ways that create a more faith-compatible marketplace, join the Faith Driven Consumer community today. It all starts with you!
The Advocate took a closer look at some of the companies listed.
a group called Faith Driven Consumer, which purports to represent “Christians who choose to live out our faith in every arena of life — including the marketplace,” put together a list of retailers that it suggests its followers patronize instead of Target. But are these companies anti-LGBT? Well, not all of them. Click through the next pages for an analysis.