Write faster, everyone, you don’t have much time. Bruce Sterling gives blogs only ten more years.
“There are 55 million blogs and some of them have got to be good,” Sterling said, during a speech here at the SXSW conference in reference to the slogan on blog search site technorati.com. “Well, no, actually. They don’t.”
“I don’t think there will be that many of them around in 10 years. I think they are a passing thing.”
I think he’s right, and he’s wrong. This idea of self-publishing and babbling on the net isn’t going to go away—I expect it’ll be going on in some form or another as long as we’ve got a network to play on.
Otherwise, though, sure, something is going to change, it always does. I wouldn’t mind some radical new change that would allow us to jettison the ugly term “blog”, but I think Sterling is being a poor judge of human nature if he thinks us primates will stop chattering at each other, even if the quality of our communications never rise to his standards of “good”.