These are my recollections of a life behind the iron curtain. I do not aim to give perfect and objective evaluation of anything, but to share my personal experiences and memories. It will explain why I just cannot get misty eyed over some ideas on the political left and why I loathe many ideas on the right.
For today I had to pick a theme that is really, really short.
And there really is not much to say about this, astounding as it might sound in today’s time. Nowadays commercial advertisements are everywhere – not only on TV and in magazines, but in newspapers, on billboards along the roads, on buildings and, of course, on the internet. And from what I gather, they were very common in the West in the past too, minus the internet.
However behind the Iron Curtain, commercial advertisements were very nearly unknown. The only place I remember ever seeing them was on TV between the programs – but never in the programs. Such a thing as an advertisement in the middle of a movie or a tv-series episode was unheard of.
Another typical feature of the advertisements that I remember was that they were product-oriented, not brand oriented. Since all brands were state-owned, and all production was centrally planned, there were no brands that would compete to sell the same product. Further the advertisements were so dull, that I only remember a single one – for milk. A glass of milk stood on a table, a man walks up to it, drinks it, and puts the empty glass back to a background of singing chorus “For your beauty and your health. What? Of course milk, milk, milk!”
Where I live we did pick up West German TV, so we knew that things look differently over there, but not knowing German, we did not know how different they are and what lies in store for us. This is one of the rare instances when I think that the “good ol’ times” actually were, you know, good.