Seems that Breitbart has lost its way, no longer able to whip hateful, conservative bigots into a convenient froth anymore. They now find themselves playing defense, and it is not working out for them. I, I … just can’t seem to conjure up a tear.
This year was supposed to be a time of triumph for the “alt-right” website Breitbart.com and its readers. The website’s CEO Steve Bannon became one of the most powerful men in the country, a senior White House adviser with a reputation for ruthlessness in the name of forwarding his white nationalist ideology.
However, according to Vanity Fair‘s Tina Nguyen, Breitbart.com has been racked by internal struggles in recent months and is seeing its once-plentiful traffic numbers take a steep dive.
“Just a few months later, the numbers have a different story to tell,” said Nguyen. “As of May 26, 2017, according to Alexa.com—the same web-ranking analytics company that Breitbart drew its numbers from in January—Fox News is the 64th most-trafficked site in the country. Huffington Post is at 60. Buzzfeed is at 50. The Washington Post, on the strength of a series of eye-popping scoops, is at 41.”
“Breitbart,” she said, “is in 281st place.”
Web analytics can be a woolly discipline, Nguyen noted, but across the board, Breitbart’s numbers are suffering. “ComScore estimated that Breitbart had nearly 23 million unique visitors during the month of November 2016, but only drew 10.7 million in April 2017, a 53 percent drop. Last month, the site had fewer visitors than it did in April 2016, when 12.3 million people visited the site.”
Breitbart.com has walked the line of the acceptable, spewing out thinly-veiled hate pieces about feminists, people of color and anyone deemed to be “politically correct.” But now, with its enemies purportedly routed and their nominee in power, Breitbart doesn’t know what to do with the inchoate rage that it has inculcated among its users.