PULSE PLAY curators Jasmine Wahi and Rebecca Jampol. Photo by Ventiko.

It can be tough for any artist get their work to a fair, but at PULSE Miami Beach, one initiative is trying to change that. PLAY is the contemporary art fair’s dedicated platform for video and new media work, and for the first time, the 2016 edition will open submissions to the public, allowing artists to bypass the traditional necessity of gallery representation—and the hassle, networking, and expense that can entail—and directly submit their work to the cutting-edge platform.

Works included in PULSE PLAY are curated by new minds each year, and this year, PULSE director Helen Toomer selected Jasmine Wahi and Rebecca Jampol. The duo are known for their 2012 founding of Gateway Project Spaces, a Newark, NJ arts hub with 50,000 square feet of studio spaces, 7,000 square feet of exhibition spaces, and a multidisciplinary residency program. The space morphed out of the non-profit Project for Empty Space, which is now included in the Newark complex. As a curatorial team, Wahi and Jampol tell The Creators Project, they aim to “poke and prod” the audience, showcasing socially-engaged work by artists whose narratives might otherwise slip under the radar.

“We aren’t concerned with whether an artist is the ‘biggest name’ in a gallery’s roster, or if he/she/they has a big social media following. Our big motivator is conceptually strong, aesthetically solid, and technically sound video and new media work,” they explain.

The Creators Project has the full story. This is a great opportunity, artists, jump on it if you can.