Ben & Jerry Want You

Credit: Ben & Jerry's.

Credit: Ben & Jerry’s.

Ben & Jerry’s unveiled a new social justice campaign — and a punny ice cream flavor to go with it — alongside the NAACP at a North Carolina rally on Tuesday.

The new flavor, Empower Mint, is a peppermint base with fudge brownies and swirls. The new campaign, “Democracy is in Your Hands,” is aimed squarely at the fallout from two Supreme Court cases: Citizen’s United and the 2013 gutting of the Voting Rights Act.

“We believe that these two things — the money in our political system and the attempt to disenfranchise certain segments of our voting population — are profoundly corrosive to our democratic system. And it is creating policies that are promoting deep inequities in our society,” Chris Miller, Ben & Jerry’s Social Media Activism Manager, told ThinkProgress by phone from the flavor’s premiere in North Carolina.

Full Story Here.


  1. blf says

    The mildly deranged penguin is waiting for the “Moar Cheese!” range of flavors: “Cream Bert”, “E. Damn”, “Rock Forts”,…

  2. Numenaster says

    I must have some of this. Never mind that Hood strawberries are in season, I must have the mint.

  3. says


    “It is a free country -- the WWF can make such false assertions, so be it -- but a company is bound by consumer law and it can’t make false and misleading statements, and they are making false and misleading statements when it comes to this.

    My, my. Looks like someone can’t figure out the difference between advertising and activism. Thanks for linking this, I had no idea.

  4. gobi's sockpuppet's meatpuppet says

    Truly a “I would not say such things if I were you” moment.
    Corporate activism is pretty rare in Australia. The last big kerfuffel was Telstra supporting same sex marriage. …until the Catholic Church wrote to every Corp that supported it threatening to take their business elsewhere.
    Telstra then backflipped on their backflip after public outrage.
    Oh… And hello :) -- been a while since I was last on FTB

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