99 & 44/100ths % Pure Racism

D’oh! I’m an idiot. IVORY soap advertised itself as 99 & 44/100ths% pure, not Dove. My idiocy now set aside, I leave the OP alone so you can at least get the substance about the current advertising campaign, which is correctly attributed to Dove.


Dove, having famously marketed their soap as “99 & 44/100ths % pure,” now has a new ad campaign – or had. That’s right, it’s already over and in all likelihood you hadn’t even yet seen it.

The Kansas City Star appears to have been the first to call it out, and three hours after this article detailing the contemptible ad, the Star had another article up, this one, that highlighted a tepid apology from the company that received less attention in the initial article.

The best news out of all this is that the company took down the ad quite quickly, and also that

None of Dove’s statements on the Facebook advertisement this week described what the company’s intent had been in making the ad.

That’s actually a step up from what we normally see, regardless of how bad the initial ad might have been.

The substance of the racism critique is that a Black woman with a dark shirt is seen pulling that shirt up and off over her head. Through the wonders of green screen tech, this reveals a white woman with a lighter shirt underneath. The apparent implication being that Dove can make you lighter/whiter (and that this is desirable).

That message was undercut by the fact that the white woman then removes her shirt to reveal another woman not depicted in the screen-captures that I saw, but identified in writing as “a woman of color” wearing a shirt of a shade in between that of the Black woman’s dark shirt and the white woman’s ecru shirt. However, not many people were willing to give Dove the benefit of the doubt as the product that they were advertising listed it as useful for

normal to dark skin

Yeah, I think just dropping the ad was a good idea. Get that bottle changed as soon as possible, though, eh?


As a post-script, I feel compelled to note that while it’s hard to praise the marketing of a product as marketing itself is so deeply entwined with consumerism and problematic attitudes towards capitalism and consumption, as far as marketing campaigns go, I actually liked the many-different-shapes ad campaign they ran where their products were not just depicted but actually sold in what they called “Real Beauty Bottles” that contained the same amount of soap or lotion, but differed radically in profile. Some bottles were tall and entirely flat. Some tall but slightly curved in at the middle, others were short and shaped like an upside-down apple, with several other shapes included as well. It didn’t work out well, with one criticism saying the bottles made some people feel judged, but I thought that one came from a good place.

Killing Black Agency

Error Correction: It turns out that Writey McScriberson is living in Illinois. When I wrote this post, I was under the misimpression that WM was located in the UK. My bad. I have not changed the text below, but any commentary speculating on differences between the UK and the US were obviously motivated by my own misimpressions, not the actual life, experience, or writing of WM.


Shiv’s blog is such a great source of things that need discussion, it is entirely unsurprising that another of her recent posts has inspired me to write.

As I try to do when blatantly ripping off ideas from Shiv, I will be writing about something she mentions but does not explore in depth and let her main points speak for themselves, as they do so reliably and so well.

[Read more…]

Rice or the Media: Whom do I condemn?

And I swear I’m not trying to pick on Newsweek.com, but it was there that I first saw an article on Condoleezza Rice’s new book. I was laughing from the first sentence:

Former Secretary of State Condoleezza Rice said Thursday that U.S.-led interventions in the Middle East and Central Asia were not about spreading democracy, but about addressing regional security issues.

Her recent public statements both are and are not part of a book tour: it’s likely many would say the tour is to promote her ideas, and the book is part of that effort, though I think that demeans the reasoning and efforts of others who write books, artificially ennobling Rice’s efforts to communicate her ideas and sell books at the same time while implicitly assigning a crass commercialism to others who write books and then accept lectures to speak about the same themes contained within the books. In any case, however, it’s undeniable that the public statements are part of an effort that is equally well reflected by the publication of her book, Democracy: The Long Road to Freedom.*1
[Read more…]

Newsweek Shocked – Shocked! To Find Racism Happening In Dress Codes

I nearly laughed myself silly over this recent piece at Newsweek.com:

Two black female students attending a charter school in Massachusetts were recently kicked off their sports teams and prohibited from attending a prom because they wore their hair in braids. The Mystic Valley Regional Charter School in Malden, about 9 miles from Boston, enforces a strict dress code preventing students from wearing their hair in any unnatural way, which includes braids.

Twin students Maya and Deanna Cook, African-American sophomores, told local news outlets they were first told to take their braids out two weeks ago by school officials. The girls’ adoptive mother, Colleen Cook, told Boston’s 25 News that she received a call from the school informing her that students weren’t allowed to wear “anything artificial or unnatural in their hair.”

“We told them there’s nothing wrong with their hair the way it is. Their hair is beautiful, there’s no correcting that needs to be done,” Colleen Cook said, adding that the hair policy seems to target only students of color, who wear their hair in braids or extensions reflecting their African-American culture.

[Read more…]

Why Lynch Mob is Overused … and Underused

Content note for All The Racism, including graphic photos; witch hunt links contain All The Sexism.

A while back I wrote on Pharyngula about losing my patience with the phrase “witch hunt”. Witch hunts were real things, actively targeting real people for death. They weren’t “partisan”. They didn’t seek actual lawbreakers out in both Massachusetts and the Carolinas, but more aggressively sought out Republican lawbreakers in Massachusetts and more aggressively sought out Democratic lawbreakers in South Carolina. They didn’t take actual evidence and hype it more than it deserved: actual evidence did not exist. What was used as evidence came solely from the prosecutorial imagination.

Worse, witch hunts still take place today, and Christian denominations still encourage them.*1 While I don’t know of any recent witch hunts in the US or Canada, I’m more than happy to condemn this trivializing use of “witch hunt”.

All of which to say that I have been even more offended for even longer at hearing the misuse of “lynch,” “lynching” and “lynch mob”.

[Read more…]

On the Corner: Postscript to a Beginning

Taking nothing away from the importance of the post on the birth of intersectionality, it was both a bit long, and it was focussed more on what Kimberlé Crenshaw thought than my thinking about her thoughts. There are some nuggets that I think are important, things that we will need to remember as we continue to explore Intersectionality. But I think they are best placed in this separate PostScript:

[Read more…]

On the Corner: The Birth of Intersectionality

Intersectionality as we know it today was given life by Kimberlé Crenshaw, a law professor and social theorist. In the talk that brought the metaphor of the intersection into public discussion, she first noted:*1

in race discrimination cases, discrimination tends to be viewed in terms of sex- or class-privileged Blacks; in sex discrimination cases, the focus is on race- and class-privileged women.

She then explained some of the consequences of this:

This focus on the most privileged group members marginalizes those who are multiply-burdened and obscures claims that cannot be understood as resulting from discrete sources of discrimination. I suggest further that this focus on otherwise-privileged group members creates a distorted analysis of racism and sexism because the operative conceptions of race and sex become grounded in experiences that actually represent only a subset of a much more complex phenomenon

But why not simply include Black voices in feminism and women’s voices in anti-racism and call it good? For Crenshaw, it was because the effects of multiple oppressions are not merely linear increases, not merely additive.

[Read more…]