It’s a holy book, it’s $2.99 and it might just save religion among young people.
“Bible Emoji: Scripture 4 Millennials” was released Sunday in the iBooks store. It’s exactly what it sounds like: an adaptation of the King James Version of the Bible using internet slang and emoji, the adorable emoticons frequently used in text messages and tweets. Translated over the past six months by a person who identifies himself or herself only as the sunglasses-guy emoji, the objective of the emoji Bible is to make the text more appealing to people of various backgrounds and age groups.
I already hate this thing. I am not a fan of emojis.
The 3,282-page emoji Bible includes interpretations of all 66 books in the Bible and advertises itself as a “fun way to share the gospel.” But it’s already causing controversy, pointing to a larger challenge facing modern Christians: How do you engage millennials without being cheesy?
The millennial generation, which includes people between the ages of 18 and 34, is famous for bucking trends, and religion is no exception. … “It’s not as if young people today are being raised in a way completely different from Christianity,” Pew researcher Greg Smith told CNN last year. “But as adults they are simply dropping that part of their identity.”
Theories vary as to why this is happening — millennials distrust institutions, or they’re getting married later, or they think the church is too antiquated — but the trend is a near-universal concern for Christians. So they’re frantically searching for a remedy.
Case in point: Though the emoji Bible appears to be the first of its kind to be published, it’s not the first to crop up on the internet. In 2014, artist Kamran Kastle launched a $25,000 Kickstarter campaign to make an emoticon Bible, according to the Inquisitr. It raised only $105.