I knew it all along. What I read in the popular press about spiders seems to be a lot of spook stories — it isn’t news unless it reaffirms peoples’ fears. I’ve wondered how bad the reporting is, and now it’s been quantified: a bit less than half are sensationalist. That’s slightly better than my impression, but still awful.
Overall, the quality of the reporting was poor: 47% of all articles contained one or more errors and 43% were sensationalist. Stories with photos of spiders or alleged bites were more likely to be sensationalized, as were stories that contained errors. Whereas quotes from medical or other experts were unrelated to sensationalism, stories that contained quotes from spider experts were much LESS likely to be sensationalized.
If it bleeds, it leads — or if it has fangs, too many legs and eyes, and is venomous, it justifies a freak-out on page 3. What to do about that?
We next conducted an analysis to describe the flow of spider news stories around the world and to get at what may be driving the spread of (mis)information about spiders online. Unsurprisingly, countries with shared languages and with higher proportions of internet users were more likely to be connected in the global network. The number of medically important spider species present (i.e., those capable of harming and potentially killing humans) also increased the connectedness of individual countries within the network. Most notably, we identified sensationalism as a key factor underlying the spread of (mis)information.
This study provides insight into what drives the global flow of information about spiders in particular, but can also teach us some more general lessons. Our results make us optimistic because they suggest a way to improve reporting on spiders, and in turn, to shift the quality and spread of online information more broadly. News stories are less sensationalized when they consult appropriate experts, and reducing sensationalism can help decrease spread of misinformation. We found that even local-scale events published by regional news outlets can quickly become broadcast internationally, which means improving news quality at the local scale can have positive effects that travel through the global network.
Journalists, you know you can pick up your phone and call your local university or extension service and contact someone knowledgeable about the species you’re planning to libel, right? It’s not hard, it makes your story better, and it doesn’t compromise your integrity. It would be less lurid and melodramatic, though.
Besides, everyone knows that spiders are really cute and playful.








