Blogging has been declining. I don’t have much evidence, aside from Google trends, but it’s fairly obvious from personal experience. For example, atheist blogs used to be a huge cultural force, with big celebrities and countless indie blogs, and now it’s sort of a backwater with a few networks of marginal relevance, and a mostly dead indie space. And no other blogosphere has replaced what atheist blogging once was.
Maybe his just has to do with my personal circles? As a reality check I tried looking up the question. I learned, according to Google, that blogging is bigger than ever, and is still a great way to make money by advertising your product! Okay, so I should specify that I’m not interested in all blogs, because marketing blogs can go die in a fire. I’m talking about personal blogs, and more specifically essay blogs. Essay blogs are declining, that’s what I meant.
Essays aren’t dead though, because it is now popular to present essays in video format. The video essay is a booming genre, and I for one think it’s great, for the same reason essay blogs are great. But there are also some significant differences.