I cross-posted this article to The Asexual Agenda.
Recently, Budweiser UK announced its “Fly the Flag” campaign, which aims to support LGBT+ diversity by highlighting nine specific groups. For each group, they’re offering money to an associated charity, and are releasing a limited edition cup with a flag design. Based on Twitter engagement, the group that got the most attention is asexuality.
Budweiser also seems to have made further arrangements with asexual activists. They are hosting a three-day asexual event at London Pride, called “Ace of Clubs”. AVEN has described it as an open bar with additional activities. It was spearheaded by UK activist Yasmin Benoit.
There has been quite a flurry in response. Mainstream news articles have nearly uniformly expressed incredulity at asexuality and grey-asexuality–if they discuss it at all. They’re much more interested in discussing the problems with brand support for LGBT groups. In the ace community, some have responded positively, others have not. There are also many responses focused on combating negativity, especially in the Twitter thread.
I take the following viewpoint: sponsorship from alcohol companies is a special kind of bad. AVEN should refuse Budweiser’s donation, and while I’m guessing Ace of Clubs is a done deal, asexuality activists should avoid making such deals in the future.