A gambling ad featuring a hand nailed to a piece of wood that ran over Easter has been banned for mocking the crucifixion of Jesus and the Christian religion.
Gambling company Boylesports emailed a promotion to punters that showed a hand nailed to a piece of wood against a desert scene with the strapline “nailed on bonus”.
Its text read: “In memory of the dearly departed JC, we are offering you a sacrilecious [sic] bonus this Easter weekend … So don’t just sit there gorging your own body weight in chocolate, that’s disrespectful. Get on Boylesports Gaming and get your nailed on bonus.”
One recipient of the email lodged a complaint with the Advertising Standards Authority that the ad was offensive and mocked the Christian religion.
Boylesports tried to play the link with Jesus Christ down, saying that there was no religious symbolism in the ad and that crucifixion per se was a “common practice” in Christ’s time.
The ASA rejected Boylesports’ argument, saying the ad was clearly not a reference to a “generic” crucifixion, but directly to that of Jesus Christ.
I think Boylesports’s argument should have been given more credence, because an awful lot of people were executed by crucifixion, but of course, they don’t matter. They never do. Boylesports did rather shoot themselves in the foot by mentioning JC though. Christian sites are jumping all over this, absolutely gleeful that the ASA has defended Christians and Christianity. All the stories have made it clear that it’s a no-no to mock Christ’s crucifixion, but I guess it’s perfectly okay to mock all those others who were actually crucified.