Apple unveiled a shiny new gadget today: Apple Vision Pro.
This looks really good! I want one. But as the summary of the glorious widget went on, it was clear I was not in their market. It’s a complete wearable computer, with a whole new interface — it’s everything Microsoft and all those cyberpunk authors dreamed of, integrating the real world (it’s transparent) with virtual reality. As I listened to the WWDC presentation, though, every glowing adjective and every new tech toy built into it made me cringe. The price was climbing by the second. Then at the end, they broke the news: $3500. Nope, not for me. It’s about what we ought to expect in something so shiny and new and packed with every bit of advanced technology they could pack into an extremely small space, though.
That price is not going to stop Apple, I’m sure. This is going to be the new must-have technological marvel that every techbro and marketingbro and rich person with ludicrous amounts of surplus wealth is going to want. Apple is going to clean up, I predict.