He’s just a horrible man, and he’ll fire you for telling the truth.
On Tuesday, Musk gathered a group of engineers and advisors into a room at Twitter’s headquarters looking for answers. Why are his engagement numbers tanking?
This is ridiculous,he said, according to multiple sources with direct knowledge of the meeting.I have more than 100 million followers, and I’m only getting tens of thousands of impressions.
Uh-oh. He’s got socialmediaitis. The first sign of the problem is when you get obsessed with your numbers, and then you start believing that the number of people who look at you is a measure of your personal worth, and then your head starts to swell and you begin to believe you deserve every bit of attention. Musk is exhibiting ‘influencer’ ego.
One of the company’s two remaining principal engineers offered a possible explanation for Musk’s declining reach: just under a year after the Tesla CEO made his surprise offer to buy Twitter for $44 billion, public interest in his antics is waning.
Employees showed Musk internal data regarding engagement with his account along with a Google Trends chart. Last April, they told him, Musk was at “peak” popularity in search rankings, indicated by a score of “100.” Today, he’s at a score of nine. Engineers had previously investigated whether Musk’s reach had somehow been artificially restricted but found no evidence that the algorithm was biased against him.
Yes. He’s demonstrated beyond any doubt that he’s a hardcore twit, and has become much less interesting. His critics (like me) are realizing that he’s substanceless, and I suspect many of his fans are becoming uncomfortable at seeing their hero’s frequent gaffes. All the news about Musk is bad news nowadays.
Musk did not take the news well.
You’re fired, you’re fired,Musk told the engineer.
And that’s how an incompetent boss drives his company into a crater.