Look at this man. He is so sad. He is crying. His life is so difficult.
Poor man. Why is he crying? Because he is a CEO. Because he had to fire two of his employees. Oh, sure, the employees have lost their income and are going to have to struggle to find new jobs, but think of the mental anguish their boss went through.
This boss, though, had the idea that he could burnish his reputation as a Good Guy by crying for a camera.
“This will be the most vulnerable thing I’ll ever share,” HyperSocial CEO Braden Wallake wrote on LinkedIn Tuesday. “Days like today, I wish I was a business owner that was only money driven and didn’t care about who he hurt along the way. But I’m not. So, I just want people to see, [sic] that not every CEO out there is cold-hearted and doesn’t care when he/she have to lay people off. I’m sure there are hundreds and thousands of others like me.”
If there are a hundred thousand like him, that implies there are two hundred thousand people who have lost their jobs.
Isn’t it nice that the boss can hurt people and then post a picture to show he isn’t cold-hearted? I’m sure the PR was useful for him.
The article itself is 16 paragraphs about the weeping boss, and we know nothing about the two fired employees, not even their names.







