I used to call this monthly feature a “linkspam”, but after some consideration I am now calling it a link roundup. But whatever, it’s the same thing.
How an Ad Campaign Made Lesbians Fall in Love with Subaru – This is a very interesting article discussing one of the first ever queer-targeted ad campaigns. What surprised me the most is that Subaru used subtle gay-coding that straight audiences usually missed, but this was not because they wanted to hide their intentions. Subaru was open about it, and it was widely discussed in major newspapers. Rather, they used coded messages because market research said that lesbian audiences liked it better that way. Of course, I’m not sure that market research would extend to today.
Is there a “Gay Agenda” in Hip Hop? (video) – Music critic Anthony Fantano answers a question from a fan. I did not know this was a serious question that people asked. Apparently some of the barriers in hip hop have been breaking down, allowing more space for openly gay and bisexual rappers. This seems significant, especially given that hip-hop/R&B is the most consumed genre of music in the US. Of course, it doesn’t constitute a “gay agenda” in hip hop.
BTW, I don’t really listen to hip hop, but if any of you do, here’s an example song, enjoy. (content note: video depicts blood, lyrics talk about suicide and other violence.)
Damsels in Distress vs Distressed Dudes in Jin Yong stories (also see part 2) – Sara discusses the analogue of the distressed damsel trope in the Chinese genre of Wuxia. It seems that when male characters rescue damsels in distress, the male characters are usually regarded with suspicion. When female characters rescue distressed dudes, the female characters tend to get fridged afterwards in order to provide motivation for the male characters. It’s still kind of sexist but it’s a different variety of sexism from western fiction.