I had been reading about an ad put out by the DeSantis campaign that has political observers scratching their heads in mystification. I took a look at it and it was decidedly strange. It starts with what looks like an attack on serial sex abuser Trump for saying things in the past that are supportive of LGBTQ+ rights and then veers off into some high volume, frenetic, macho imagery, and drum-like sound, interspersed with images of bodybuilders striking poses and gladiators in helmets, all the while making the point that there is no one who hates transgender people more than him and taking pride in criticisms of him for his harsh actions against them.
It is bonkers. It is so over-the-top that it could easily be mistaken for an anti-DeSantis parody ad.
I am not the target demographic for this ad so the fact that it did not appeal to me does not mean much. But I am puzzled as to which groups might find it appealing, other than virulent transphobes. This was not put out by the official DeSantis campaign but by a group supporting him and there is no sign that the campaign has tried to disassociate themselves from the ad. It is a clear sign that DeSantis thinks that his path to the nomination is to run on an even angrier, harder-line right-wing stance on hot button social issues than all the other Republicans in the field.
To wrap up “Pride Month,” let’s hear from the politician who did more than any other Republican to celebrate it…
— DeSantis War Room 🐊 (@DeSantisWarRoom) June 30, 2023