I have to hammer on one more thing from Sam Harris’s reply. He objects to the label “atheism” because it will chase away people who do not want to … well, read what he says.
They have read the writings of the “new atheists,” sent us letters and emails of support, are quite fond of criticizing religion whenever the opportunity arises, but they have no interest whatsoever in joining a cult of such critics. And there is something cult-like about the culture of atheism. In fact, much of the criticism I have received of my speech is so utterly lacking in content that I can only interpret it as a product of offended atheist piety.
True dedication is having your 
