There’s a hugely well-funded ad campaign going on right now, that will include one of those ridiculously expensive SuperBowl ads, that aims to clean up Jesus’ image. He’s about love, and tolerance, and all that sweetness and light stuff.
You might be wondering who is paying for this message. Americans United has you covered. They’ve been digging deep into the people funding these ads.
The Servant Foundation, also known as The Signatry, is behind the ad blitz. Over the next three years, the Servant Foundation plans to spend “about a billion dollars” toward this public relations campaign. They’ve hired a PR firm to address, in the firm’s words, the problem of “How did the world’s greatest love story in Jesus become known as a hate group?”
I know, I know! Because modern conservative Christianity is a hate group, and they’ve been relying on buddy Jesus as a front man for hatred and intolerance. Instead of false advertising, maybe they should be using that money to clean up their act.
Once you get past the tolerant veneer, you discover the Servant Foundation is washing dirty money from some of the worst, most horrible Christian cults.
Of course, they’re the cause of their own problem – not only has the Servant Foundation funded hate groups, but the PR firm, Haven, has represented them. Key Shadow Network members Focus on the Family and Alliance Defending Freedom are in their portfolio.
Look who else they’re forking cash over to:
Other recipients of the Servant Foundation’s billion dollars in assets include:
- Nearly $8 million went to Answers in Genesis, creationist Ken Ham’s fundamentalist ministry behind the Creation Museum and Ark Encounter.
- Over $1 million was designated for the anti-LGBTQ Campus Crusade for Christ (rebranded as “Cru” since 2011).
- $374,800 went to Al Hayat Ministries, an organization that seeks to “respectfully yet fearlessly unveil the deception of Islam,” and runs an Arabic-language Christian satellite TV station with the goal of converting Muslims to Christianity.
In 2020 alone, we found donations to prominent Shadow Network members American Center for Law and Justice, First Liberty Institute, and Liberty Counsel.
Also helping to fund the Super Bowl ads are the Greens, the billionaire family behind the Museum of the Bible in Washington, D.C., and the Hobby Lobby craft store chain that got the Supreme Court to grant corporations a religious exemption to deny workers access to birth control.
Jesus isn’t political, if you don’t think right-wing Xianity is political. Jesus is for all people, except the gay ones or the trans ones. And they’re giving lots of bucks to creationism!
Good thing I won’t be watching the SuperBowl, and in particular won’t be watching the half-time ad glut, or I’d be puking into my nachos when that lying abomination came on.
And if you’re still wondering how Jesus became known as a front for hatred, just look at who is lying in his name.