Watching the streams of CW tv shows, they changed the way their video works so my adblocking software is no longer compatible, and I haven’t gone through the effort to resolve that yet. So I’ve been seeing commercials again. Commercials with weird implications and issues. I might be missing something because I always have these commercials muted.
There’s some kind of treatment for anxiety and depression which I imagine is not approved for people assigned male at birth. One of the commercials focused on this really pretty young lady, and you know how these drug commercials are – unnaturally beautiful light suffusing everything, delicate camera movements. Porn wishes it had what they have, heh. However the company branded this treatment “Hers.” A surely unintended implication: depressed trans dudes get fucked.
There’s a commercial for this credit card that claims you can build your credit score by purchasing everything with it. We rapidly follow a kinda sweaty unkempt young man through the stages of his life as the credit score improves his circumstances. Weirdly they include a post-coital moment of relaxation as part of the narrative of him buying house – getting married – having baby. Each stage has him or his lover expressing their thrill with “whoa” like faker Neos. Anyway, implication: all those things denied to you young generations by the fathomless greed of the Capitalist Lich Lords? Actually just a funny misunderstanding. You weren’t building your credit score, and now you can!
There’s a commercial for an HIV medicine that says it can make your viral loads undetectable, and “U=U,” undetectable equals untransmissible. Or it’s a weird emoji. But the way they illustrate this is by having our cute successful young homosexual in a variety of social situations having brief moments of platonic contact with people. He shakes somebody’s hand, passes a document, touches an arm. And all while not transmitting HIV! Amazing!
The weird unintended implication there is, of course, that HIV could be transmitted by all sorts of actually harmless things. But the commercial would probably have a harder time getting cleared for TV if it implied he was having unprotected sex and sharing needles without transmitting HIV.
But that credit card commercial had implied fucking, so like, get creative guys.