Just a small one, and utterly routine, but then that’s just it – it’s routine.
An ad I saw on tv last night, or half saw, because I was doing something else besides – probably playing “toss the squeaky hedgehog” with Cooper. Something about a thing for guys, a thing guys like, a guy type thing. A cable channel, or service, or something like that. Anyway the “don’t you wish you could join all this fun” part was guys watching a game on tv and doing the usual sporty chatter and laughter.
Line of dialogue:
He throws like my sister!
Jolly guyish laughter.
So. Young girls exposed to that get more twigs added to the stereotype that Girls Can’t Throw and Sport Is For Guys and Girls Trying To Do Sport Is Just Funny Always and Hahaha Girls Throwing Hahaha.
Boys and men exposed to that get their existing stereotypes to that effect further augmented and entrenched.
And it’s just routine. Hardly anyone will even notice (so the stereotype will do its work below the radar).