The US military has made a determined effort to co-opt sports in America as a recruiting tool by exploiting patriotism. As Howard Bryant details in his book The Heritage, teams started having military salutes, singing of ‘God Bless America’, flyovers, recognition of troops, ‘surprise’ family reunions of returning troops, troops in VIP seats, etc. during games. While spectators and viewers were given the impression that these were done by the sports teams of their own volition as showing their patriotism, the reality was that the military was actually paying teams for all this. It was really crass, paid-for marketing.
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