Oh no! I’ve suffered enough with stupid lawsuits, but here I go again, annoying a litigious jerk. He hasn’t sued me (yet!), but I too have refused to advertise on Twitter and have gone so far as to not even look at ads on Twitter. Abandoning your account will do that for you. But now, Musk is suing people for violating his free speech by not advertising on his service.
Elon Musk’s X has accused a group of major advertisers of antitrust violations in a new lawsuit claiming the group conspired to “boycott” advertising on the platform.
The lawsuit claims an influential ad industry group organized “to collectively withhold billions of dollars in advertising from Twitter” because the group was concerned that the platform had deviated from brand safety standards after Musk’s acquisition in late 2022.
The group is the Global Alliance for Responsible Media, also known as GARM, a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content.
I would have thought it perfectly legitimate to want to avoid stinky bad sites that might alienate a business’s customers. I guess I don’t understand the finer points of free speech absolutism.