I have been chastised for hating framing and shown an example of “framing” done right. Unfortunately, it doesn’t look like framing at all, at least not the kind Nisbet has been pushing, and what I actually hate is the way framing is being used as a stalking horse for irrelevant atheist-bashing.
The example is exemplary. Carl Safina took a group of evangelicals to Alaska to show them first-hand the ecology of the area and the effects of climate change. This is great stuff, and a beautiful instance of public outreach and education, and I am all in favor of it. Do more! However, it’s not framing. It doesn’t resuscitate Nisbet/Mooney’s argument — it says more about the importance of engagement between scientists and the community. The power of the lesson isn’t that Safina spins it to suit a political agenda, or that he panders to the biases of his guests (although he does do that), it’s that he shows them directly what they will lose if people don’t act to preserve the environment. The learning comes from the experience and the reality, not the “frame” he throws around it.

