Sydney Sweeney has an ad for American Eagle, in which she simply buttons up a pair of genes in, I guess, a sultry way, while delivering a genetics lesson. It’s kind of a half-assed lesson.
Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.
OK, but it implies a simplistic pattern of inheritance, and worse, uses the word “determining”. “Affects,” or “modulates,” or “contributes to” would be better — there are at least 16 critical genes behind eye color, with maybe 150 genes that can effect the expression of color. Eugenicists a century ago tried to claim that that it was regulated by a simple Mendelian dominant/recessive relationship of a few alleles, but that idea fell apart pretty fast. All you have to do is look at the range of colors in the human population to see it can’t be that simple. Anyone who has a basic understanding of genetics is going to see the flaws in that line.
I’m not going to try to guess how many genes are involved in “personality.” All of them? With a huge contribution from environment and experience.
But then the ad company makes it even worse.
“My jeans are blue,” Sweeney concludes, with the ad delivering the now-infamous line, “Sydney Sweeney has ‘good jeans.’”
Oh god, are they like 12? Conflating ‘jeans’ with ‘genes’ is one of the oldest ‘jokes’ around — I teach genetics, and that word game is so tired and weak, especially since there aren’t even any good jokes built around it (if you know of any, tell me in the comments and I’ll judge the quality of your humor.) I groaned when I heard it. It doesn’t even rise to the level of a dad joke.
This, I thought, is the level of understanding the American public has of genetics.
I guess when I teach genetics this Spring I’m going to have to flop down on the floor with my shirt unbuttoned and slowly fasten up my pants. That’ll get their attention.