We just have to spread the word about what Facebook is really about.
Tech reporter Kevin Roose argues that what he sees in the revelations is a company that is in a desperation mode. He says that what keeps Facebook executives up at night is not the threats of lawsuits (that it has ample resources to fight) or fines (that it can easily afford to pay) or Congressional investigations or government regulations (that it feels that it can circumvent) but an existential threat that they cannot control: they are losing the desired younger demographic that is the key to their revenue stream. He points out that social media companies come and go as young people’s tastes change and that Facebook may be seeing its future as similar to that of Friendster and MySpace, both major players of their time that eventually became irrelevant. While Facebook has outlasted them, it is already seen by young people as a space for old people, which is a devastating image for the company..
All these problems have led to speculations that Facebook may be on the way out, sooner than we may think.
Oh, yeah, Facebook: that’s the place where uncool boomer grandpas and dotty old great-aunts go to share racisms and stupid conspiracy theories, right? Why would anyone want to join that? Everyone would rather hang out in the cool spaces, like Instagram.
Instagram is where vapid “influencers” pretend to be celebrities when all they actually are are shallow poseurs who can be lured off to Fyre Festivals. No one wants to be seen dead there. The hip people are flocking to…whatever the next fad is.
With the right degree of cynical ennui, the language of disaffected teenagers, we can kill off any nascent social media juggernaut!