Gawker has an entry in the Brand Names News category.
On Friday, The New York Times profiled some of the Chinese companies that have taken nonsensical branding to its postmodern conclusion, selling products under Western-inspired names like “Biemlfdlkk” and “Marisfrolg.”
Other brands mentioned in the article:
- Frognie Zila
- Helen Keller (a sunglasses maker)
- Chrisdien Deny
- Johnnie Worker Red Labial Whiskey
With ginger ale!
Of course, giving your company a meaningless, foreign-sounding name can present unique challenges when dealing with journalists.
A Biemlfdlkk saleswoman in the southern city of Guangzhou explained, “It’s a German name.” An employee at another Biemlfdlkk shop had a different explanation: “It’s the name of a French designer.”
Ah yes, Jean-Pierre Biemlfdlkk.
Non. C’est Jean-Claude.