Help them pack

A very important thing, that I did not know about: the white man march.

If you go to the home page you will see a photo of four of the whitest white people anyone ever saw. They are dazzlingly white; whitely white white. They are posed as a family group but who knows if they are really a family. They could just be the four people who won the contest in each of four divisions:

  • whitest little girl
  • whitest little boy
  • whitest woman
  • whitest man

What Is The White Man March All About?

There’s an explanation or FAQ page for people who wonder what the white man march is all about.

The White Man March is scheduled for March 15th, 2014, and will involve coordinated pro-white activity around the world. The purpose is to spread information through activism, but also to make a statement that White people are united in their love for their race and in their opposition to its destruction.

Non-white groups such as La Raza have monthly marches and gatherings with many thousands of participants, while groups advocating for White interests remain relatively silent or hidden from the public. One of the major goals of the White Man March is to demonstrate that pro-White people are able to form a unified front and participate in large-scale action simultaneously, which will send a powerful message to our supporters, our enemies, and those of our race who are still on the fence. We also seek to set a precedent that other pro-white organizations can follow in the future.

Where’s the part about why it’s a white MAN march?

I guess that’s just taken for granted, because why would women be included? Crazy idea, amirite?

3. What are the main political and cultural statements you are hoping to make with the White Man March?

We are planning to show that White people are organized and impassioned, that we know what the anti-white agenda is all about, and that we are dedicated to waking up as many of our folk as possible. We will make it clear that we will not sit idly by as our race is discriminated against, mocked, displaced, and violently attacked, all of which amount to white genocide, according to the United Nation’s own definition of genocide. This is why one of our big messages, which will be displayed on many large banners, is “DIVERSITY” = WHITE GENOCIDE. These banners will spread the message to the public at large in the most effective way possible. This “diversity” agenda is being directed at white countries (and only at white countries) with various programs to ensure that there are less white people at schools and in the work force, which is unfair and discriminatory, taking away money and opportunities from the indigenous white people. “Diversity” is a codeword for White Genocide.

The indigenous white people. This is an American group, a US group, and this guy thinks white people are indigenous here. Oy.


  1. Blanche Quizno says

    It’s the “White MAN March”, silly, because we all know that white men are the most beleaguered, oppressed, downtrodden demographic group in the whole world! Gosh, do I have to explain absolutely *EVERYTHING* to you??


  2. Blanche Quizno says

    Which is a “white country”? I checked a map, and they’re all shades of brown and green or bright primary colors. Am I looking in the wrong place?

    Anyhow, let me summarize this group’s rhetoric:


    (Don’t tell your friends about the Red Lion. Remember – it’s YOUR seat. – sign at a small eatery)

  3. Blanche Quizno says

    I think this is closely related to the “Blonds are going extinct” nonsense making the rounds among the ultra-far-right, neocon Tea Party nutters.

  4. Trebuchet says

    The image is a stock photo used by a surprisingly large number of dentists’ offices and a few other businesses. I wonder if whoever they stole it from knows it’s being used on a racist website.

    Google Linky

  5. stevebowen says

    I smell a bad photoshop job here. If not that little girl has a badly dislocated shoulder.

  6. RJW says

    My guess is that most of the text was lifted from some European anti-Immigration site, as the inappropriate use of the term ‘indigenous’ seems to indicate.

  7. says

    On Chrome, you can right-click the image and do a Google Image search. It seems they stole the image from home insurance site(s). LOL.

  8. stevebowen says

    On the bright side ” the sun in the meadow is summery warm” and the proprietary rights to “tomorrow” are being sorted finally.

  9. Al Dente says

    coordinated pro-white activity around the world

    I’m sure this activity will be extremely successful in sub-Saharan Africa and East Asia.

  10. Juliana Ewing says

    These people do not understand plurals. White MAN March? United NATION’S? I suppose I can hope that it will in fact be a march of one white man…

  11. Juliana Ewing says

    Also, this just in: new Diversity Legislation requires everyone named “Blanche” (i.e., WHITE) to change their name to “Melanie” (i.e., BLACK).

    …yes, I’m just kidding.

  12. Your Name's not Bruce? says

    Diversity=White Genocide

    So that would mean that (White) Homogeneity=Genocide of Everyone Else?

    I think one of the problems of white supremacists and and MRAs is they assume that the Oppressed Others whom they resist are going to treat them as poorly as they have been treated by the White/Male Oppressor if they are ever in a position to do so.

    I also wonder if there’s a similar effect to one you described earlier in a study where if a group had something like 25% women, men in the group perceived it as being 50% women, and if it was 50% female, the men thought that there were more women than men? So for these Whiter than White people, ANY non-Whiter than White people is too many.

  13. says

    Assuming what they are actually afraid of is not the systematic murder of everyone with skin lighter than X tone*, but the gradual disappearance of people who don’t have a mixture of ancestries as intermarriage eventually produces a population in the USA where almost everyone can claim to be part European, part African, part Asian etc, it’d be nice if they could actually explain what would be so terrible about that. But maybe I expect too much.

    *I appreciate that they might actually be daft enough to be afraid of a literal genocide, but am reluctant to sully my browser history to find out.

  14. johnthedrunkard says

    Look at the page, the silhouette to the right of the date appears to depict a riot, battle, or massacre.

    And who says their not diverse? The MAN is noticeably less blond than the rest…

  15. Anthony K says

    On Chrome, you can right-click the image and do a Google Image search. It seems they stole the image from home insurance site(s). LOL.

    Do you see how serious this is? The White Race is losing its vigour. Why, we can’t hardly operate our own digital cameras for all the affirmative action.

  16. Latverian Diplomat says

    There’s a small chance that this group subscribes to the Solutrean hypothesis, which some white power folks do. (So do a few legit scientists, but for different reasons).

    It’s more likely that they are just desperate to play the victim card.

    But I don’t care to look into their materials any further to try and tell which.

  17. Smokey Dusty says

    Damn! I think I’ve contributed to genocide by procreating with non-white woman. Oh well. If my race has gotta go I could think of worse ways.

    Anyway I’m a self hating white as of now. That photo turned me.

  18. shari says

    my son is the whitest person (sans albinism) I have ever met. He hasn’t been invited yet. On the one hand, I am partially offended, as he out-whites everyone on their image.

    On the other hand….what the merry hell???

    The march – on the Ides of March.

    of white people in danger of “GENOCIDE…..”

    Man, there are days I worry I am not the sharpest tool in the shed.

    Then I realize how many, many tools there really are…..

  19. says

    It’s a stock photo. You’ll notice the search doesn’t match one dentist, but a whole bunch of them (as well as a couple of doctor’s surgeries and other “health” pages). Must be due to those perfect, gleaming, overexposed teeth.

    Of course it’s still most likely that WMM did take the photo from another website, rather than paying a royalty license.

    I’d wager they typed “happy white family” into Google Images and took the first sufficiently white result.

    The very first result for me shows dark hair, and the mother looks suspiciously tanned! That’s no good. So they used the second one. Incidentally, that copy of the image comes from “Defending our Father’s House”, and anti-gay-marriage site.

    Mind you, the first one is also from, a “Pro-White, Pro-South, Pro-Independence” blog. Bloody hell.

  20. says

    Sweet FSM, them’s some incredibly _white_ white people, there…

    I think they may be scaring people off, with an image like that*. I mean, I always figured myself as awfully white. Indeed, it has been so remarked. Blondish, burn easy. Yesterday, I sunburned myself on a ski hill. I ask you: can you get more white than that?

    But then I see that image, and I think to myself: nay, I am not white enough for these people. I have the odd freckles, the occasional mole, even…. And this, I expect, they might consider suspect… Yes, best to stay away, lest I be exposed as some muddy product of shameful miscegenation with a brunette, somewhere in the distant reaches of my family tree…

    (/*Y’know… Even assuming they weren’t otherwise scary.)

  21. Katherine Woo says

    I understand criticizing this “march” and some of the ugly rightwing views behind it, but that said, the reaction to the photo here is just cringe-worthy.

    The photo is just a harmless, cheesy-ball stock photo. The need to instantly racialize it and dissect it is pretty sick.

    This is a trend on the left where a white person talking about “white people” is trendy, you know ‘progressive.’ It is definitely connected to the trend of white paternalism that rears its ugly head here in the comments from time to time.

    Not only does this sort of um, display, not convince me you posses some lofty, evolved consciousness on race, it makes me suspect the exact opposite. It leaves me wondering what really goes on in your head if you see a picture of a non-white family. Do we suddenly become the most blankety blank you have ever seen?

    The fact this post can generate thirty posts whereas threads on say Boko Haram killing sixty children do not, is just depressing.

  22. says

    Oh, Katherine – give it a fucking rest. I could say exactly the same thing about you, you know – you choose certain items to react to; you make mountains out of molehills; your anger is disproportionate; you fume at this and ignore that; yadda yadda. You see patterns where there are no patterns; you see one pattern when it’s really a different pattern; you repeat the same old gotcha about “the left” ad nauseam.

    Most of the reaction to the photo was because it’s funny. Most of what I said about it was because it’s funny.

    If you seriously think anyone here is more angry about this picture than about Boko Haram you really need to think more carefully.

  23. Katherine Woo says

    Nice, tu quoque, Ophelia.

    No, the photo is not really “funny.” It is just a banal stock image of what could easily be a real family of real people. In fact they are real people, even if not an actual family.

    Immediately zeroing in on their white features is just a dehumanizing, racist mindset at work, that seems “acceptable” because some white leftists have turned self-loathing into a virtue.

    You’re old to remember Susan Sontag, “The white race is the cancer of human history.” This thread is like the amateur hour of that sentiment.

    You could have easily criticized the “march” as I noted, without this unbecoming sideshow.

    And there is a connection between theatrical white guilt and the cowardly impulses to do things like validate gender segregation or turn a blind eye to FGM.

    And no failing of mine is going to change that.

  24. Pen says

    This “diversity” agenda is being directed at white countries (and only at white countries) with various programs to ensure that there are less white people at schools and in the work force, which is unfair and discriminatory, taking away money and opportunities from the indigenous white people. “Diversity” is a codeword for White Genocide.

    I suspect this constitutes a plan to come and cause trouble over here in Europe, liaising with the anti-diversity morons we already have. Many American organisations have tried it and continue to do so. Unfortunately for them the majority of ‘indigenous white people’, i.e. white Europeans, are either pro-diversity, or a little bewildered when it’s pointed out to them that a) they’re white, b) this requires special attention on their part. I expect b) applies to Americans also. These lunatics may be a potentially dangerous minority (see Breivik), but they’re a minority still

    P.S. I agree with Katherine Woo @32. Mocking whiteness as an obvious physical characteristic of some people is pathetic as an attempt at anti-racism.

  25. RJW says


    “..some white leftists have turned self-loathing into a virtue.”

    Yes, there’s also an element of anxiety, motivated by the assumption that attack is the best defence from accusations of racism.

  26. theobromine says

    And there is a connection between theatrical white guilt and the cowardly impulses to do things like validate gender segregation or turn a blind eye to FGM.

    Yup, Butterflies and Wheels is definitely the first place that comes to mind when I’m looking for validation of gender segregation or tacit acceptance of FGM [/sarcasm]

  27. Smokey Dusty says

    I thought the photo was funny.

    Maybe we could pause to consider recent history and why zeroing in on the white features is a legitmate argument. Maybe the image’s theme’s remind people of something:

    I don’t think the maker and users of that image have clean hands. Its they who are zeroing on whiteness. I think they’re playing to a racist crowd even if its a latently, racist crowd.

    Here in multicultural and cosmopolitan Sydney I find this type of image grating when advertisers use it. Most of our advertisers have caught up but now and again you see an ad that overwhelms one with its whiteness.

  28. Smokey Dusty says

    Sorry I should specify the general use of the stock image plays to a latently racist crowd. Obviously in this specific instance it being used by no-doubt-about-it, lunatic, racists. Which kind of strengthens the idea that its general use is racist.

  29. RJW says

    @ 37

    What’s an example of a ‘non-racist’ image, or is the correct term ‘a-racist’?


    Mocking ‘Whiteness’ is racist, is anyone prepared to defend the double standard?

  30. theobromine says


    In this case, the image is clearly being used as a promotional item for a racist event. In general, it’s not a problem having one picture of white people – of course there are people who look like that. The problem comes with the implication that this is a picture of *normal* people, and that images displaying ethnic diversity are doing so just for the sake of pandering to political correctness, and are enabling the White Genocide Agenda.

    As for the mocking thing, most of the comments here seem to be self-deprecatory humour – people are mocking *their own* whiteness. One can tell a story or joke about racism without necessarily being a racist. (For example, see Tim Minchin’s “Prejudice”—prejudice-song/1311599605001 – if you haven’t seen it before, for the full effect it’s best to avoid reading any of the comments or accompanying text or looking at the related links until you have heard the whole song.)

  31. says

    Katherine. I didn’t want to “criticize” the march. It criticizes itself, by being so absurd; I didn’t need to help it with that. I wanted to laugh at it instead, because I found it funny as well as disgusting. The laughing at it wasn’t a “sideshow”; it was the point of the post. If you find it “unbecoming” well then I really don’t know why you bother to read B&W at all.

    You seem to have missed something rather basic. I wasn’t mocking the people in the picture, or their features. I was mocking the guy behind this absurd group and its absurd march for choosing that picture.

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