Or, On buying a car while female.
I bought a new car last month—a sweet little hybrid Ford C-Max to replace the less-efficient SUV I’ve driven for the past 12 years. My husband and I communicated openly about the financial elements of the process, but as I was to be the primary driver, I did my own market research, test drove several vehicles, decided exactly what I wanted and how much I wanted to pay for it. I went in alone to make the purchase, feeling supremely confident that the experience would be relatively quick and painless, as thoroughly prepared as I was.
Hours of facile sales psychology and a heavy dose of sexism later, I had what I wanted, but at considerable cost to my delusions of equality. The sales associate persisted in trying to guide me toward a particular car based on color rather than the more substantial features I knew I wanted, even after I told him repeatedly that I didn’t care what color it was as long as it wasn’t white. [Read more…]