I’ve said before that I tend not to like things that are popular (e.g. movies, music, TV shows, topics of interest, etc.). I reflect a lot on the minor disadvantages associated with such unpopular tastes.
To give an example, the popularly preferred social network is Facebook. What if you happen to hate Facebook, and instead prefer Google+? Either you join a network that’s missing most of your friends, or you just put up with a network you dislike. Many people think this problem could be solved if either Facebook changes or people leave. While this might help, the problem could never be eliminated, since there will always be someone dissatisfied with the most popular social network.
When it comes to social networks, many people want one that has their friends on it. But what about books? Do you particularly care whether you can find friends who like the same books? If you really like Ulysses, does it matter to you that few other people understand?