Say you’ve discovered something you think is really neat-o. You decide to submit an abstract of your discovery to an unrefereed meeting.
So far, so good. This is something scientists do all the time, and then they get together and discuss and criticize.
Here’s the additional step you take if you’re a crackpot: you buy an advertisement in the Washington Post, announcing that you’ve overthrown all of physics in favor of a Seventh Day Adventist literal interpretation of the book of Genesis, and that
pandemonium among big bang cosmologists is soon to come over this discovery, because the world will soon recognize the greatest cover-up ever conceived by physicists.
As a bonus, you also announce that you’ve discovered the location of God’s Throne.