The reason I usually disdain labels like liberal and conservative, Democrat and Republican that are bestowed on people by the media is that their main purpose is to establish the author’s bona fides with specific segments of the population as a means of influencing them on what to think about a particular issue. For example, many people who consider themselves liberals take their cues from what prominently labeled ‘liberals’ say. So if you can get a ‘liberal’ spokesperson to advocate a policy, many liberals will take it seriously even if the policy is antithetical to their values. This was on prominent display during the lead up to the Iraq war, when many so-called media liberals were swept along by the hysteria of that time.
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