For the longest time the Ford Edsel, launched in 1957, held the record as the biggest flop automotive history, the measure used being the target sales compared to actual sales.. (Via
Ford launched the Edsel in 1957 with projections of 200,000 units in its first year. It sold less than one-third of that target, and its vertical grille (mocked as resembling a toilet seat) became shorthand for corporate failure that has endured nearly seven decades.
But superachiever Elon Musk has beaten that record with his Cybertruck, launched in November 2023.
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